TRAINING AND EMPLOYMENT INFORMATION NOTICE No. 11-95
Simply Better! Continuous Improvement Project.
To explain the structure, goals, products, and future activities of the Simply Better! continuous improvement project.
For additional information regarding the Simply Better! network or Simply Better! products, please contact your Regional Office of the Employment and Training Administration and ask to speak with a Simply Better! representative. A listing of these indivi
References: Training and Employment Information Notice (TEIN) No. 49-93, Capacity Building Strategy Paper; TEIN 11-94, Consultation with our Customers: A Process to Build a Comprehensive Capacity Building Structure; TEIN 15-94, Status of JTPA PY 94 Capacity Building Pilot Projects; TEIN 11-94, Change 2, System-Wide Survey on Staff Capacity Building and Technical Assistance Needs. Background: The nation's public employment and training system has come to realize the importance of adopting principles from the "quality revolution" that swept through the private sector during the last decade. Some pioneering workforce development agencies have become "high performance" in every sense of the term. Today, most organizations at least recognize the need to move toward a more customer-focused and quality-oriented approach to the delivery of services. Evidence of this growing interest in quality can be seen in a recent capacity-building survey conducted for the Employment and Training Administration (ETA). The survey was administered to a random sample of front-line staff and program managers from the Job Training Partnership Act (JTPA) system, the Employment Service (ES), and the Job Opportunities and Basic Skills (JOBS) system. One of the survey items asked respondents to evaluate their need for training (or their staff's need for training) over the next two years. Out of 38 technical and organizational skill areas, front-line staff identified the need for training in Quality Improvement/Total Quality Management as the fifth highest priority. Program managers rated this area as the fourth highest priority. ETA's Quality Initiatives: ETA is currently sponsoring a number of specific initiatives to promote continuous program improvement and the provision of better services to its ultimate customers--employers and job seekers. Among these are the following: The ES Revitalization Initiative is developing a number of products including a system for measuring customer satisfaction as the foundation for implementing continuous improvement techniques throughout the Employment Security System. Products include samples of "tested and validated" survey instruments, a "How to" manual, advice from leading consultants and training sessions on running a comprehensive customer satisfaction system at the state and local level. The Enterprise is a voluntary membership network of best-in-class employment and training organizations committed to providing quality services to their customers. To be eligible for membership in the Enterprise, agencies that deliver direct employment and training services must be independently evaluated against three measures that are characteristic of quality organizations in both public and private sector: Superior Performance, Customer Satisfaction and Continuous Improvement. The Enterprise provides extensive technical assistance to aspiring members through its network of "Pioneers." The One-Stop Career Center System, ETA's vehicle for transforming the current employment and training system into a high-performance, coordinated information and service delivery organization, includes a commitment to develop a performance evaluation strategy based on customer satisfaction measurements. School-To-Work, another of ETA's system-building initiatives, is also based on quality management and customer service. Although these separate initiatives often have differing cultures and histories, ETA believes that quality operations and a commitment to customers can be key organizing principles around which the country's emerging workforce development system can coalesce. The Simply Better! Continuous Improvement Project: Simply Better! is a national technical assistance project designed to help employment and training professionals and organizations incorporate principles of continuous quality improvement into their daily operations. It began as a joint initiative between LETA's Seattle and Philadelphia Regional Offices but quickly expanded to include representatives of State governments, private industry councils, service delivery areas, sub-state grantees, local direct service providers and additional ETA Regional Offices. The goals of Simply Better! are twofold. The immediate goal is to design products and provide services that assist employment and training organizations in implementing continuous improvement efforts. The long-term goal is to develop a learning network of individuals and organizations committed to continuous service improvement, to customer satisfaction and to exceptional quality. Simply Better! does not believe its customers should be drawn from any one part of the Employment and Training system. The project will be equally relevant to ES offices, JTPA service providers, one-stop career centers, school-to-work programs, vocational education institutions and other employment and training programs, many of which, as mentioned above, have begun their own continuous improvement initiatives. New Products: Simply Better! has just published three products: the Self Assessment System, The Voice of the Customer, and Customers in Focus. You will soon receive copies of each of these publications under separate cover. ETA's Regional Offices will be responsible for distributing copies of these materials to service delivery areas, Private Industry Council chairs, State Human Resource Investment Council chairs, and other State/local level entities. Regional Offices also will serve as the primary points of contact for individuals and organizations seeking further information about Simply Better! or additional copies of its products. The Self Assessment System is designed to help organizations better understand their strengths and opportunities for improvement in seven key areas or "dimensions" of organizational management. Modeled after the Malcolm Baldrige Award, the self-assessment process helps establish priority areas for quality improvement and helps organizations develop action plans for redesigning service delivery or management operations. The Self-Assessment System consists of nine user-friendly booklets. The first is an Overview of the entire self-assessment process. Then, separate modules examine seven critical areas of an agency's operations: Strategic Planning, Leadership, Information Analysis, Customer Focus and Satisfaction, Management of Process Quality, Human Resource Development and Quality and Results. The series ends with a Guidebook containing practical tips for conducting a self-assessment in one's own agency. One of the central principles of quality management is that the value of services and products must be defined in the customer's terms. That is why quality-focused organizations develop effective customer feedback strategies and integrate the resulting information into program design and decision-making. The Voice of the Customer can facilitate this process by providing an overview of the tools and techniques available for measuring satisfaction with employment and training programs. Topics addressed include informal research techniques, focus groups, survey design, and data analysis. Samples of survey instruments used by a variety of employment and training agencies are also provided. Focus groups can be a valuable tool for learning how customers feel about a particular issue, and why they hold those beliefs. Customers in Focus offers a wealth of in-depth information for those interested in conducting focus group sessions. This publication discusses the relative advantages and disadvantages of focus groups, how to construct a discussion guide, how to select and recruit participants, the competencies required of focus group moderators, and tips for the analysis and presentation of focus group data. Coordination With Other Quality Initiatives: Simply Better! feels an important responsibility to work cooperatively with ETA's other quality initiatives. Many of Simply Better!'s products have been "field tested" at local agencies whose quality operations qualify them for membership in the Enterprise. The Simply Better! publications mentioned above include materials developed by both the Enterprise Council and the Employment Service Revitalization Project. Working together, Simply Better!, the Enterprise/Pioneers, and ES Revitalization, along with the One-Stop and School-To-Work system building initiatives, offer the potential to break down existing barriers between programs and levels of government. The ultimate goal is to transform the workforce development system into a high- performance, high-quality system that delivers world class services. Future Publications: Simply Better! has several additional products scheduled for completion and dissemination later in 1996. Service by Design will introduce a problem-solving model for continuous improvement of employment and training operations that focuses on front-line transactions the points of contact between the service and the customer. Measures of Success will help service providers determine which tools and measures best meet their management and information needs. Case Studies in Quality will document "real world" examples of employment and training organizations that improved the quality of their services by adopting a continuous improvement philosophy of "putting the customer first."
ALL STATE JTPA LIAISONS ALL STATE WORKER ADJUSTMENT LIAISONS ALL STATE EMPLOYMENT SECURITY AGENCIES
Barbara Ann Farmer Administrator for Regional Management
Washington, DC: U.S. Department of Labor, Employment and Training Administration