American Job Center Graphics Style Guide for Partners
ATTENTION — The information on this page is intended for States and Workforce System partners. If you are a job seeker please visit http://www.servicelocator.org to find the nearest American Job Center.
The Graphics Style Guide for Partners contains specific guidance on the implementation of all graphical elements used to identify and promote American Job Centers.
- View the Graphics Style Guide for Partners (PDF)
- Right click to download/save the free Vegur font — a Frutiger clone — to your desktop (ZIP)
The American Job Center Network is a unifying name and brand that identifies online and in-person workforce development services as part of a single network. We request that states and local areas use the toolkit on this web page to proactively identify One-Stop Career Centers as "American Job Centers" in outreach materials, websites, and other communications. The toolkit can be used as an easy way for jobseekers and employers to locate, recognize and access workforce development services, and are appropriate for physical One-Stop Career Centers or websites. The Department announced the American Job Center brand in Training and Employment Guidance Letter No. 36-11, available at http://wdr.doleta.gov/directives/corr_doc.cfm?DOCN=7695.
The U.S. Department of Labor Employment and Training Administration (ETA), in coordination with the Department of Education, has established the American Job Center network, a unifying name and brand that identifies online and in-person workforce development services as part of a single network. In connection with this activity, ETA established trademark ownership of the following logos: 1) “American Job Center network”; and 2) “a proud partner of the American Job Center network” (“Logos”) for use in the public workforce system.
WIOA sec. 121(e)(4) requires each one-stop delivery system to include in the identification of products, programs, activities, services, facilities, and related property and materials, a common one-stop delivery system identifier, in addition to using any State- or locally-developed identifier.
The timeframe for adopting the required rebranding varies depending on the type of material. The Final Rule at 20 CFR § 678.900(b) requires that, “As of November 17, 2016, each one-stop delivery system must include the ‘American Job Center’ identifier or ‘a proud partner of the American Job Center network’ on all primary electronic resources used by the one-stop delivery system, and on any newly printed, purchased, or created materials.” The Final Rule at 20 CFR § 678.900(c) further requires that “As of July 1, 2017, each one-stop delivery system must include the ‘American Job Center’ identifier or ‘a proud partner of the American Job Center network’ on all products, programs, activities, services, electronic resources, facilities, and related property and new materials used in the one-stop delivery system.” Finally, as the Departments of Labor and Education stated in the Preamble to the Final Rule, “[T]he Departments will not object if the one-stop centers continue to use materials not using the ‘American Job Center’ branding which are created before November 17, 2016 until those supplies are exhausted.”
- You represent and warrant that your organization is one of the following:
- State Workforce Agency;
- State Workforce Development Board (SWDB) as defined in Workforce Innovation and Opportunity Act of 2014 (WIOA) Section 101; or
- Local Workforce Development Board (LWDBs) as defined in WIOA Section 107.
- You agree that You will not take any action to disparage, tarnish, or otherwise adversely affect ETA’s rights in and goodwill associated with the Logos.
- You agree to indemnify and hold harmless ETA and the U.S. Department of Labor from any and all claims, damages, including attorneys’ fees, arising from your organization’s use of the Logos; except to the extent that any such claims, damages or attorneys’ fees arose in connection with any act or failure to act on the part of ETA and/or the U.S. Department of Labor.
Acceptance of the Terms
Files Available for Download
Graphics Style Guide for Partners
Print Collateral Logo (lower case)
Print Collateral Logo (upper case)
Printed Poster (lower case)
(scalable to size)
Printed Poster (upper case)
(scalable to size)
Web Banners (lower case)
Web Banners (upper case)
Web Buttons (lower case)
Web Buttons (upper case)