Mental Health Parity and Addiction Equity Act (MHPAEA) Social Media Toolkit

Enacted in 2008, the Mental Health Parity and Addiction Equity Act (MHPAEA) aims to make sure people seeking mental health and substance use disorder care do not face greater barriers to treatment than those faced by people seeking treatment for medical and surgical conditions.

There is still much to be done to achieve mental health parity and everyone must work together to get there. The U.S. Department of Labor has created this social media toolkit to raise awareness of the MHPAEA Campaign and provide organizations with the tools and resources they need to promote MHPAEA in their communities.

Counselor talking to patient
Hand holding a phone

Support the Campaign

Help us get the word out by sharing this content on your own social media platforms.

Images and Videos

Below are the visuals available for download to promote mental health parity on your social media platforms.

Facebook, Instagram, Threads (1080x1080)


Counselor talking to patient
Person getting comforted
A women with a kleenex


Counselor hablando con la paciente
Dos personas abrazándose
Hombre mirando papeles

LinkedIn (1200x675)


Counselor talking to patient
Two people talking
Man getting help

Suggested Post Copy

Below are grab-and-go posts you can share using the images above.

Additional Campaign Assets

Below are additional images and videos (MP4s) you can use. Please email us at if you have questions or need support. We are happy to help re-size an image, discuss co-branding, and more.

Man thinking
Woman on phone
Person reviewing papers
What is mental health parity
Is your mental health care playing fair
Counselor talking to patient