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Disability Employment Policy Resources by Topic

Campaign for Disability Employment (CDE)

What Can You Do poster: Campaign for Disability Employment

At work, it's what people CAN do that matters. That's the simple message behind the Campaign for Disability Employment (CDE), an ODEP-funded outreach effort to promote the hiring, retention and advancement of people with disabilities.

The CDE is a collaborative of several leading disability and business organizations convened by ODEP to work together to address disability employment. The outcome of this collaboration is a national outreach initiative titled "What CAN YOU do?" Framed around messages developed collectively by the CDE's founding members, this initiative challenges common misconceptions about disability employment and encourages employers and others to recognize the value and talent that people with disabilities add to America's workplaces and economy.

Key parts of the What can YOU do? initiative are the recently released "Who I AM" and the award-winning "Because" and "I CAN" public service announcements (PSAs). Each highlights what people with disabilities CAN do when given the opportunity. Featuring real people with disabilities, the PSAs seek to change myths and misperceptions about career prospects for people with disabilities. The CDE has developed outreach materials to complement the PSAs, including posters, and discussion guides created for workplace, youth, and other audiences. Spanish-language versions of selected materials are also available.




Who I Am PSA

My disability is only one part of Who I Am

Who I Am — New for 2014

The "Who I Am" PSA debuted at the White House on October 14, is now available in multiple formats on the web, and will be released to television and cable stations and other outlets in November. "Who I Am" features nine real people with disabilities. Rather than be defined by disability, these individuals are the sum of their many life roles — which includes working in jobs they love. The message of "Who I Am" is to remind us to see one another for who we are and what we can contribute.




Because poster

Because — Top-Ranked [1] for 2013

The "Because" Campaign, which includes the "Because" PSA, posters and discussion guides, was released in January 2013. Since then, it has aired more than 73,000 times on television and cable stations nationwide, at the Indianapolis 500 automobile race, on electronic billboards alongside interstate highways, and many meetings, conferences, and presentations. "Because" reflects ODEP's priorities to increase expectations by youth with disabilities, their parents, teachers, coaches, and mentors, as well as future employers about what persons with disabilities can achieve in their careers.

[1]"Because" was ranked in the top 1% of all PSAs in 2013 as reported by Nielsen Media Research




I Can poster

I Can — The award-winning 2010 campaign

The "I CAN" PSA aired more than 65,500 times on television, cable and radio stations nationwide and in AMC theaters. Released in 2010, "I Can" was the Campaign for Disability Employment's first PSA. It demonstrated what people with disabilities can do at work and it urged employers to capitalize on these talents through inclusive employment practices that benefit everyone.




Founding Campaign for Disability Employment Members

Founding members in the CDE include:




Campaign for Disability Employment Partners

The CDE also works with partners to further extend the reach of the "What CAN YOU do" message. Partners include: