Increasing Access and Opportunity

The following resources can assist organizations in planning and implementing National Disability Employment Awareness Month (NDEAM) activities.


NDEAM Poster 2020


NDEAM Drop-In Articles

Article for Association Publications

<ORGANIZATION NAME> Members Encouraged to Participate in National Disability Employment Awareness Month

October is National Disability Employment Awareness Month, and all members of <ORGANIZATION NAME> are encouraged to participate. The purpose of National Disability Employment Awareness Month is to educate about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities.

Held annually, National Disability Employment Awareness Month is led by the U.S. Department of Labor's Office of Disability Employment Policy, but its true spirit lies in the many observances held at the grassroots level across the nation every year. Employers of all sizes and in all industries are encouraged to participate in NDEAM.

For specific ideas about how <ORGANIZATION NAME> members can support National Disability Employment Awareness Month, visit www.dol.gov/NDEAM. Suggestions range from simple, such as putting up a poster, to comprehensive, such as implementing a disability education program. Regardless, all play an important part in fostering a more inclusive workforce, one where every person is recognized for his or her abilities — every day of every month.

Article for Union Publications

<UNION NAME> Locals and District Councils Encouraged to Participate in National Disability Employment Awareness Month

October is National Disability Employment Awareness Month, and <UNION NAME> locals and members are encouraged to participate. The purpose of National Disability Employment Awareness Month is to educate about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities.

Held annually, National Disability Employment Awareness Month is led by the U.S. Department of Labor's Office of Disability Employment Policy, but its true spirit lies in the many observances held at the grassroots level across the nation every year. Organizations of all sizes and in all industries are encouraged to participate in NDEAM.

For specific ideas about how <ORGANIZATION NAME> members can support National Disability Employment Awareness Month, visit the ODEP website at www.dol.gov/NDEAM. Suggestions range from simple, such as putting up a poster, to comprehensive, such as implementing a disability education program. Regardless, all play an important part in fostering a more inclusive workforce, one where every person is recognized for his or her abilities — every day of every month.


Sample NDEAM Proclamation

[Consider customizing this proclamation language and requesting that your mayor, governor or organization leader proclaim NDEAM. Then, promote that leader's official proclamation among your community and/or through the local media, and post the signed proclamation at your organization's office or other facilities.]

RECOGNIZING AND COMMEMORATING THE 75TH ANNIVERSARY OF NATIONAL DISABILITY AWARENESS MONTH AND THE 30TH ANNIVERSARY OF THE AMERICANS WITH DISABILITIES ACT

Recognizing and commemorating the 75th anniversary of National Disability Employment Awareness Month and the 30th anniversary of the enactment of the Americans with Disabilities Act of 1990.

75th Anniversary of National Disability Employment Awareness Month

WHEREAS, October 2020 marks the 75th anniversary of National Disability Employment Awareness Month; and

WHEREAS, The purpose of National Disability Employment Awareness Month is to educate about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities; and

WHEREAS, The history of National Disability Employment Awareness Month traces back to 1945 when Congress enacted a law declaring the first week in October each year "National Employ the Physically Handicapped Week;" and

WHEREAS, In 1962, the word "physically" was removed to acknowledge the employment needs and contributions of individuals with all types of disabilities; and

WHEREAS, In 1988, Congress expanded the week to a month and changed the name to National Disability Employment Awareness Month; and

WHEREAS, Workplaces welcoming of the talents of all people, including people with disabilities, are a critical part of our efforts to build an inclusive community and strong economy; and

WHEREAS, Activities during this month will reinforce the value and talent people with disabilities add to our workplaces and communities and affirm [city’s/county’s/state’s] commitment to an inclusive community that increases access and opportunities to all, including individuals with disabilities.

30th Anniversary of the Americans with Disabilities Act

WHEREAS, July 26, 2020 marked the 30th anniversary of the enactment of the Americans with Disabilities Act of 1990 (ADA); and

WHEREAS, The goals of the ADA include equality of opportunity, full participation, economic self-sufficiency, and independent living; and

WHEREAS, The ADA has played a historic role in enabling people with disabilities to fully participate in all aspects of society by removing barriers to employment, public services, public accommodations, public and private transportation, telework, telecommunications, websites, online systems, mobile apps, and other forms of information and communication technology; and

WHEREAS, Every person in the United States, not just people with disabilities, benefit from covered entities adopting principles of universal design with respect to buildings, modes of transportation, websites, and other technologies procured and used by covered entities;

Therefore, be it RESOLVED, That the [state/city/county of …] recognize and commemorate the 75th anniversary of National Disability Employment Awareness Month and the 30th anniversary of the enactment of the Americans with Disabilities Act of 1990; and be it further

RESOLVED, That the [state/city/county of ……] call upon employers, schools, and other community organizations in [city/county, state of…] to observe October with appropriate programs and activities, and to advance its important message that people with disabilities add value and talent to our workplaces and communities; and be it further

RESOLVED, That the [state/city/county of ……] encourage agencies, businesses, and all members of the public to celebrate the advancement of the American Dream for All made possible by the enactment of the ADA; and be it further

RESOLVED, That the [state/city/county of…] pledge to continue to take steps throughout the year to recruit, hire, retain, and advance individuals with disabilities and implement the ADA and work to pursue the goals of the ADA—equality of opportunity, full participation, economic self-sufficiency, and independent living for people with disabilities.


Sample NDEAM Participation Press Release

[Cut and paste this press release onto your organization's letterhead and customize it as necessary. Send to your local media just before or at the start of NDEAM]

MEDIA CONTACT:
<NAME OF COMMUNICATIONS CONTACT AT ORGANIZATION>
<EMAIL ADDRESS>
<PHONE NUMBER>

FOR IMMEDIATE RELEASE

<NAME OF ORGANIZATION> Joins Broad Effort to Observe National Disability Employment Awareness Month

Nationwide campaign will take place in October

(City, State)Date — <NAME OF ORGANIZATION> today announced its participation in National Disability Employment Awareness Month, an annual awareness campaign that takes place each October. The purpose of National Disability Employment Awareness Month is to educate about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities. This year's theme is "Increasing Access and Opportunity"

The history of National Disability Employment Awareness Month traces back to 1945 when Congress enacted a law declaring the first week in October each year "National Employ the Physically Handicapped Week." In 1962, the word "physically" was removed to acknowledge the employment needs and contributions of individuals with all types of disabilities. In 1988, Congress expanded the week to a month and changed the name to National Disability Employment Awareness Month.

"Ensuring that America’s workplaces continue to include and accommodate people with disabilities will be an important part of our economic rebound,” said U.S. Secretary of Labor Eugene Scalia. “Looking ahead, the Department will remain focused on the policies that led to a strong economy and record-low unemployment rates for persons with disabilities prior to the pandemic. A vigorous economic rebound and job growth will, alongside the Americans with Disabilities Act, increase access and opportunity for Americans with disabilities."

Reflecting this year's theme, throughout the month, <NAME OF ORGANIZATION> will be engaging in a variety of activities to educate its <EMPLOYEES/MEMBERS> on disability employment issues and its commitment to an inclusive work culture. These efforts include <EXAMPLES OF PLANNED ACTIVITIES>.

"<NAME OF ORGANIZATION > is proud to be a part of this year's National Disability Employment Awareness Month," said <NAME OF SPOKESPERSON>. "We want to spread the important message that we value all perspectives, including those of individuals with disabilities."

Employers and employees in all industries can learn more about how to participate in National Disability Employment Awareness Month and ways they can promote its messages — during October and throughout the year — by visiting www.dol.gov/NDEAM.

 


Sample NDEAM Social Media Content

Facebook and LinkedIn Posts

"Increasing Access and Opportunity"
<NAME OF ORGANIZATION> is proud to support National Disability Employment Awareness Month (NDEAM). Held each October, NDEAM aims to educate about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities. Throughout the month, we'll be engaging in a variety of activities to educate our <EMPLOYEES/MEMBERS> on disability employment issues and the role they play in fostering a disability-friendly work culture.

"Increasing Access and Opportunity"
How are you planning to observe National Disability Employment Awareness Month (NDEAM)? Held each October, NDEAM aims to educate about disability employment issues and celebrate the many and varied contributions of America's workers with disabilities. NDEAM is led by the U.S. Department of Labor's Office of Disability Employment Policy, but its true spirit lies in the many observances held at the grassroots level across the nation every year. Learn how you can support NDEAM by visiting the ODEP website: www.dol.gov/NDEAM.

Tweets

National Disability Employment Awareness Month is coming soon. Celebrate it in October and all year round: www.dol.gov/NDEAM. #NDEAM

October is National Disability Employment Awareness Month! Learn more at www.dol.gov/NDEAM. #NDEAM

How are you observing National Disability Employment Awareness Month? www.dol.gov/NDEAM. #NDEAM

What does workplace inclusion look like? Share your images during National Disability Employment Awareness Month. #NDEAM

Order your free National Disability Employment Awareness Month poster at www.dol.gov/NDEAM. #NDEAM


Social Media Accessibility Tips

We encourage you to participate in NDEAM on social media by sharing our poster and suggested social media content. Below are a few tips to help you ensure that your posts are accessible to everyone. For more detailed guidance, visit DigitalGov's social media accessibility toolkit.

  • Make sure your profile page includes alternative contact options, like an accessible "contact us" form or toll-free phone number, or an email link to somebody who can assist people with questions.
  • Write social media posts informally and in plain language. Avoid abbreviations and spell out acronyms.
  • Use @mentions to tag other organizations on social media and use relevant hashtags on keywords and phrases to categorize posts.
  • For multi-word hashtags, capitalize the first letters of each section of a compound word (#LikeThisExample).
  • Provide closed captioning for YouTube videos. You can do this automatically, or you can add and edit captions manually.
  • Add captions to Facebook video posts. Make sure captions are turned on for live videos.
  • Link to pages with full captions or transcripts of photos, videos or audio.
  • Avoid using emojis, or at least refrain from using excessive emojis in posts.
  • Describe your photos in the caption of social media posts on Instagram.
  • Turn on image description settings in Twitter and compose descriptive text to make images accessible. Note that this setting doesn’t work for GIFs.
  • Add and edit alternative text descriptions to images posted on Facebook.
  • If possible, test your tweet with assistive technology before posting it.

Facebook, Twitter, and Google are working on increasing their accessibility, but their platforms aren't always fully accessible to all users. These resources may help you meet your accessibility needs:

For additional resources regarding social media accessibility, visit the Partnership on Employment & Accessible Technology at PEATworks.org.