ďWomen Working in Green Building and Energy EfficiencyĒ

June 24, 2010, 1:00 PM Ė 2:30PM ET

 

 

Coordinator:†††††††††† Welcome and thank you for standing by. At this time participants are in a listen-only mode. To ask a question during the question and answer session please press star 1 on your touchtone phone. Todayís conference is being recorded, if you have any objections you may disconnect at this time.

 

††††††††††††††††††††††††††††† I will now turn the meeting over to Ms. Karen Shapiro. And you may begin.

 

Karen Shapiro:†††††† Thank you (Marsha). And thank you all for joining us today on our fourth teleconference about green jobs for women. My name is Karen Hornstein Shapiro from the US Department of Labor, Womenís Bureau.

 

††††††††††††††††††††††††††††† This is the fourth in a series of seven teleconferences for workforce practitioners designed to offer information and an exchange of ideas to better connect women with green jobs training and green employment. This area of workforce development is an important part of preparing our nation to be competitive in the new economy.

 

††††††††††††††††††††††††††††† If you didn't have the opportunity to participate in our first three teleconferences which were titled Why is Green Good for Women, Womenís Entrepreneurship in Green Industries, and Recruitment and Retention of Women in Green Jobs, please visit the Womenís Bureau Website, itís on our site at www.dol.gov/wb and you can review the materials there.

 

††††††††††††††††††††††††††††† It is my pleasure now to introduce the Deputy Director of the Womenís Bureau, Latifa Lyles. Ms. Lyles has extensive community and political organizing experience and has been working in the social justice movement for over 10 years.

 

††††††††††††††††††††††††††††† Before joining the Womenís Bureau she served as Vice President for Membership of the National Organization for Women, the nationís largest and oldest grassroots feminist advocacy group.

 

††††††††††††††††††††††††††††† She has also served as co-chair of the Older Womenís Economic Security Task Force of the National Council of Womenís Organizations and on the Womenís Coalition for Dignity and Diversity in Media. Latifa.

 

Latifa Lyles:††††††††††† Hi, thank you Ms. Shapiro. I want to welcome everybody to todayís conference call on green building and energy efficiency. We have a very impressive group of speakers who have much to share with us about their experience and insight and weíre going to get to them in just a moment.

 

††††††††††††††††††††††††††††† I want to welcome you on behalf of the Secretary of Labor, Hilda Solis, and our Womenís Bureau Director Sara Manzano-DŪaz. The Secretaryís vision is good jobs for everyone and in particular we know this includes women. And our vision at the Womenís Bureau is empowering all women to achieve economic security.

 

††††††††††††††††††††††††††††† As some of you know the Womenís Bureau is the only federal agency charged with working for working women. And we were created by Congress in 1920 just two months before women achieved the right to vote. And weíre celebrating our 90th anniversary this year.

 

††††††††††††††††††††††††††††† Two weeks ago - and some of you may have watched this on the Web or attended our event - the First Lady, Michelle Obama, joined us at our anniversary event and President Obama actually issued a proclamation and commemoration of our history of working to improve the lives of working women.

 

††††††††††††††††††††††††††††† And I want to give you a little bit of a flavor for this, you can certainly find it online but the President said in the proclamation, and I quote, "As a nation we must recommit to the enduring vision of the Womenís Bureau and work to support all wage-earning women. With the hard-fought progress of the past as a foundation we can build a better and brighter tomorrow; one in which our daughters have an equal right and opportunity to pursue the American Dream."

 

††††††††††††††††††††††††††††† After 90 years there is still so much more to be done to secure good jobs and good wages for Americaís working women. And thatís why our motto for this year is - for our 90th anniversary is - 90 Years and Still Working. You can again get some information if you'd like on our Website including a transcript from the First Ladyís remarks, the Presidentís proclamation, some information about our new Director, Sara Manzano-DŪaz, and information about our strategic vision.

 

††††††††††††††††††††††††††††† Among our four strategic priorities I'll give you a little bit of an insight to that. We are really focusing on four areas - promoting work life balance and flexibility policies in the workplace; working for fair wages and equal pay; and support of homeless women veterans; and the last is promoting and creating opportunities for women in nontraditional careers which includes green jobs for women.

 

††††††††††††††††††††††††††††† Weíre taking the lead in ensuring that women are aware of and prepared to succeed in this emerging green jobs sector. And we've been involved in activities across the country with our Regional Administrators and regional offices taking the lead.

 

††††††††††††††††††††††††††††† Last year, in the fall, we hosted about 30 Women in Green Jobs roundtables around the country, an effort that was inspired by Secretary Solisí early Women in Green Jobs roundtable and her leadership in promoting green jobs for women.

 

††††††††††††††††††††††††††††† In addition the Womenís Bureau also funded nine green jobs training projects around the country. The projects serve as a model for recruiting and preparing women for high growth and emerging green jobs over the next decade.

 

††††††††††††††††††††††††††††† And some of the information we gathered from our roundtables include some of the challenges women face in awareness and getting information about green jobs. One of the main things we heard from women at our roundtable discussion is the question around - ďWhat are green jobs?Ē ďHow do I learn more about them? What are my opportunities in my community?

 

††††††††††††††††††††††††††††† And that there really isn't a lot of information about green jobs training and employment. So in response what weíre doing is issuing a publication this fall. The publication is going to be called A Womanís Guide to Green Jobs. And itís going to give women the information they need on securing training, job opportunities, breaking down barriers, and reaching out into their communities and how to reach out to other women who are interested in getting involved in the green jobs sector.

 

††††††††††††††††††††††††††††† As we move forward in preparing workers for a changing job market and economy itís critical to the mission of the Womenís Bureau to enhance womenís awareness and preparedness for competitive jobs which provide pathways to sustainable and profitable careers.

 

††††††††††††††††††††††††††††† Weíre looking forward to working with you all. We look forward to a lively discussion. And once again I want to welcome you and turn it back to Ms. Shapiro.

 

Karen Shapiro:†††††† Thank you Ms. Lyles. Itís now my pleasure to introduce Donna Addkison who will facilitate the rest of our call today. Donna Addkison is the Director of the Family Economic Security Program at the Wider Opportunities for Women. And her work includes serving as the hands-on manager of national campaigns designed to create opportunities for low-income workers especially women to achieve economic security.

 

††††††††††††††††††††††††††††† Of late her portfolio has included the creation of a technical assistance institute for organizations committed to training women for success in the emerging green economy and the launch of a national opinion research project designed to propose a new paradigm through which organizations spanning the interests of all low-income advocates can find a common language around economic security which will resonate with the American public. Donna.

 

Donna Addkison:††† Thank you Karen. As the Deputy Director indicated we've spent some time discussing what it means to seek a green job and how one can be prepared to pursue a green job. Today weíre going to begin to look more specifically at some of those green jobs by sector.

 

††††††††††††††††††††††††††††† Weíre very honored to have three fabulous women with us who will tell us a bit of their experience, what theyíre doing now, and where they think weíre headed with this green economy in the 21st Century.

 

††††††††††††††††††††††††††††† To give you a sense of how the conversation is going to flow we'll begin with Ms. Bernice Lopez-Dorsey who owns a business that does weatherization and home retrofitting. She'll be followed by Karen Conover who will talk a little bit about some alternate energy sources that we may overlook when it comes to residential and commercial retrofitting and building in our communities.

 

††††††††††††††††††††††††††††† These two will be followed by Leanne Tobias who will wrap us up talking about the green real estate market and a variety of opportunities that are available for women going forward. So as you go back to work with the portfolio that you oversee or with the clients whom you serve, our hope today is that you will be armed with more information about what is happening in these green sectors.

 

††††††††††††††††††††††††††††† I will introduce each speaker in turn and I'll remind you at the end of the call we will have an opportunity for questions and answers. So if you have a question as we go through these presentations please be sure to make note of it and we'll ask the operator after the presentations how to ask those questions.

 

††††††††††††††††††††††††††††† So letís get going with Bernice Lopez-Dorsey. Bernice was born and raised in Mexico and moved to the United States in 1992. She brought with her a degree in accounting. In 2001 she started her first company, Move-In Ready. That company continues to operate and is a sister company to the organization that you'll hear more about today.

 

††††††††††††††††††††††††††††† In 2009 Bernice was looking around her own home community and realized that there was a need not only to go green but to create green jobs for men and women in her community. She also sought to make herself a stronger contractor and ensure her businessís stability and staying power.

 

††††††††††††††††††††††††††††† Opening HELP, Home Energy Life Performance Group, in 2008, Bernice is BPI and BTCS certified. She is also a trade ally of the Energy Trust of Oregon but continues to have her hands in everything from the original testing of homes to the final invoice production of her business. Bernice, if I could ask you to unmute your line and begin your presentation at this time.

 

Bernice Lopez-Dorsey: Thank you Donna. Yeah, this is Bernice Lopez-Dorsey. Everybody can hear me okay? I became a general contractor back in 2001 just as a need of - my husband had become disabled back then and I had no choice but to take over the company and go into the construction building.

i

††††††††††††††††††††††††††††† At the end of 2007 when the recession hit everybody, I was looking into laying off a few of my employees and found myself with a lot of extra time. And I began looking into how and possibilities to become a better contractor. So in 2008 I did - I began to research on becoming a home performance contractor and getting to the weatherization jobs.

 

††††††††††††††††††††††††††††† Everywhere I looked newspapers, construction sites, things people were laying employees and I out of necessity just thought, you know, what can I do to become a better contractor, to innovate myself, and to continue to employ all these amazing people that had worked with me for several years prior to it.

 

††††††††††††††††††††††††††††† So I did my research, I did my study, I went back to school, and became a certified Business Performance Institute to do home performance with Energy Star audits. And thatís how HELP, Home Energy Life Performance Group, was born. [Editorís Note:† See more at : http://helppdx.com/]

 

††††††††††††††††††††††††††††† We are a group of specialized train technicians. We began with three, itís myself, my partner, and our part time secretary, at a home office. And since we enter the jobs of the green market and have city, local counties, supporting our business, and the federal government focusing on weathering home and helping the population save carbon emissions and save energy.

 

††††††††††††††††††††††††††††† I thought this is the perfect place to be. And so we started with three and now there is 12 of us. Again we are a group of specialized trained technicians to do home performance using state of the art equipment as in blower doors, duct blaster equipment and thermal imagers and all kinds of equipment to perform this type of work.

 

††††††††††††††††††††††††††††† And I'm really sorry but I'm kind of nervous with this. So rather than focusing on a single component, we use a whole house approach to assess how the house can be improved. We take a look at from how the home is doing using energy to the safety and health issues of the home and also ways to increase the comfort.

 

††††††††††††††††††††††††††††† With programs like the Clean Energy Works Portland which is what we are currently working in allow us to grow our business. Itís been very helpful to us. And Clean Energy Works Portland, a little bit of a background on that is the pilot program that is helping up to 500 qualified Portland homes finance and install energy efficiency upgrades. [Editorís Note:† See more at: http://www.cleanenergyworksportland.org/]

 

††††††††††††††††††††††††††††† The pilot offers homeowners access to low cost financing for energy efficiency home improvements like new insulation or the installation of high energy efficiency furnace or water heater.

 

††††††††††††††††††††††††††††† To help decide which upgrades and financing options make sense, participants will require - will receive the assistance of a qualified energy advocate throughout the process. So this portion of the green job is not just for the contractors but people that don't have any experience on building that they can get introduction to building science by becoming an energy advocate in the process.

 

††††††††††††††††††††††††††††† So homes in the Clean Energy Works Portland pilot must be owner occupied and located inside the city of Portland. Great news with this program is that in April of this year, 2010, the city of Portland was awarded $20 million from the US Department of Energy to expand Clean Energy Works beyond Portland so itís going to go statewide.

 

††††††††††††††††††††††††††††† With this additional funding weíre working to expand our services to thousands of participants in the metro area and the entire Oregon state. This is great news for contractors like me because we not only were worried about creating the jobs but how are we going to sustain those jobs that weíre creating.

 

††††††††††††††††††††††††††††† And I think every small business like me is in the same boat and was worried about are these only temporary jobs or are these - is this going to be something that we can actually grab a hold on and help our economy?

 

††††††††††††††††††††††††††††† And Clean Energy Works Portland has allowed a company like me to grow rapidly and be able to provide good paying jobs, health insurance and - but with the thought that is not just temporary, they can actually go and be on - what the short term is right now.

 

††††††††††††††††††††††††††††† Another one of the programs that I think is amazingly good and a great opportunity is Home Star. Home Star has proposed new legislation to create jobs in existing industries by providing strong short term incentives for energy efficiency improvements in the residential buildings. [Editorís Note:† See more at: http://www.homestarcoalition.org/]

 

††††††††††††††††††††††††††††† This program will move quickly with a minimum of red tape and will act as the bridge to long term market development of existing industries. This will definitely help the construction business and people that are looking into getting into green jobs; this is a great opportunity.

 

††††††††††††††††††††††††††††† This initiative establishes a $6 billion rebate program to encourage immediate investment in energy efficiency, appliances, building, mechanical systems, and insulation; the whole home energy efficiency retrofit.

 

††††††††††††††††††††††††††††† Home Star will create jobs in both construction and manufacturing while saving families money on their energy bills. It will build on current and state programs and exist in industry capacity for performing both retrofit and qualified assurance, using federal standards and incentives as a common platform to lower program costs and increase consumer awareness.

 

††††††††††††††††††††††††††††† I am pleased to announce that I - being in this industry has made me a better contractor. I'm definitely well aware of the things that are happening surrounding us and the needs of becoming a better employer. And itís just - itís been an amazing ride and I encourage women out there to take a look at it closely, thereís a lot of opportunities with the federal stimulus money coming into different states.

 

††††††††††††††††††††††††††††† And thereís a lot of support for minority owned - women-owned businesses. And theyíre out there, we just need to get organized, start knocking on doors, do your research because there is a lot - a lot of opportunities. If I did it anybody can do it.

 

††††††††††††††††††††††††††††† Back to you Donna.

 

Donna Addkison:††† Thank you Bernice. And you did just fine. No need to be nervous, this is a friendly audience, I promise.

 

Bernice Lopez-Dorsey: Thanks.

 

Donna Addkison:††† Karen, we'll move to you. Karen Conover is the Wind Energy Segment Director for DNZ, a global risk management company that helps clients improve their business performance. Sheís based in DNVís Cleaner Energy office in London.† [Editorís Note: See more at : http://www.dnv.com/industry/energy/segments/wind_wave_tidal/index.asp]

 

††††††††††††††††††††††††††††† As Wind Energy Segment Director Karen is responsible for the global coordination of all DNVís wind energy activities out of offices in the United States, Europe, and Asia. She is the founder and former CEO of Global Energy Concepts, a US wind energy consulting company that was acquired by DNV in 2008.

 

††††††††††††††††††††††††††††† She has over 20 years of experience in wind energy technology and other renewable energy applications and she has served on the board of directors of the American Wind Energy Association for over 10 years holding positions of President of the Board, Chairman of Wind Power and currently as Membership Committee Chair.

 

††††††††††††††††††††††††††††† Ms. Conover has conducted wind energy work for projects and programs throughout the US and in over 30 countries. She has authored numerous publications on wind energy technology and applications and is a frequent speaker.

 

††††††††††††††††††††††††††††† Ms. Conover holds an MS in Energy Systems Engineering from the University of Arizona and a BS in Mechanical Engineering and Material Science from Duke University.

 

††††††††††††††††††††††††††††† In addition to AWEA she also serves on the board of directors of Women of Wind Energy and the Wind Powering America Strategic Planning Committee. Karen. Karen, don't forget to unmute your line.

 

Coordinator:†††††††††† One moment I'll find her line.

 

Donna Addkison:††† Karen? It appears that we may have lost Karen somewhere between here and London. With your permission we'll go onto our third speaker...

 

Karen Conover:††††† Hello?

 

Donna Addkison:††† Karen?

 

Karen Conover:††††† Yeah, can you hear me?

 

Donna Addkison:††† Yes. Oh wonderful.

 

Karen Conover:††††† Sorry about that, I don't know - I was pushing the star 6 and it just would not unmute. I apologize.

 

Donna Addkison:††† No problem, go right ahead.

 

Karen Conover:††††† Okay. Hello everybody as Donna so nicely introduced me, thank you. My name is Karen Conover and I work for a company called DNV. I'll start off by telling you a little bit about what DNV is and what they do and how I got into this position and then I'll talk a little bit more about the wind industry and what opportunities there are within the wind industry both in general and specifically for women.

 

††††††††††††††††††††††††††††† This is a little bit different than some of your other speakers, not so much focused on energy from the standpoint of energy use within the home or within a business but more about the energy generation coming from a green energy source.

 

††††††††††††††††††††††††††††† I work primarily in wind energy field but the company also does work with biomass and photovoltaics and solar thermal with wave and tidal and also a little bit of geothermal and hydro.

 

††††††††††††††††††††††††††††† So first of all a little bit about me besides what Donna said, I started working in this industry in 1987. And I started a consulting company in 1994. At that point I had been in the position with a company I was working for was disbanding and I needed to do something. It was the only thing that I knew so I started up a business. It was a little scary at first of course.

 

††††††††††††††††††††††††††††† But we had built that company into about 100 people. And in 2008 we were acquired by DNV. DNV is a global risk management company with offices worldwide, about 300 offices in 100 countries. And wind energy is just one of the segments that they focus on. They have a long history in the maritime business as well as other energy sectors providing risk management services.

 

††††††††††††††††††††††††††††† Donna also had mentioned that I serve on the AWEA board of directors. And within the last few years I've become engaged in a new organization called Women in Wind Energy and have spent a lot of time helping to formulate that group and we've just formed a board of directors and incorporated as an official organization in recent years.

 

††††††††††††††††††††††††††††† So thatís a relatively new but very fast growing organization. For those of you that may be interested in pursuing additional information about the wind industry that would be a nice place to start.

 

††††††††††††††††††††††††††††† So I'm going to move onto Slide 14 and tell you a little bit about the wind industry. Wind energy in general is the fastest growing energy technology in the world. Itís also the fastest growing energy technology in the US.

 

††††††††††††††††††††††††††††† Over the last five years our average annual growth rate has been 39%. And thatís 35% each year. If you go back for the five years before that the average annual growth rate was 32% each year. So you can imagine 10 years of 30% plus growth in the industry has created quite a lot of new opportunities for people to get engaged.

 

††††††††††††††††††††††††††††† At the moment thereís activity in all geographical regions of the US. So regardless of where you live you've probably become aware of some kind of local interest in wind energy whether thatís a project thatís been developed in your state or whether itís a manufacturing of some sort of components to contribute to building wind energy turbines.

 

††††††††††††††††††††††††††††† Right now I believe that wind energy contributes directly to the economies of 46 states. And I wish I knew what the four were that we don't contribute to but regardless itís fairly widespread.

 

††††††††††††††††††††††††††††† Some of the drivers for this growth, itís a wide variety of things, in the 80s when I worked in the industry it was all about changing the world and environmental issues. But now a lot more of the growth is attributed to things like the desire for energy independence and the development of indigenous sources of energy.

 

††††††††††††††††††††††††††††† And securing our supply, you know, wind is just another source of fuel and securing our supply for the future has become quite important to people in recent years.

 

††††††††††††††††††††††††††††† The climate change and environmental drivers are still of course in place. But itís also looked at these days as a hedge against future fuel price increases. While gas prices have certainly gone up and down I think there are very few people who would expect that over the long term, the next 20 years, we'd see gas prices on a continual decline or any energy prices for that matter.

 

††††††††††††††††††††††††††††† So wind with fixed up front costs and very limited operations costs over its lifetime provides certainty about what the costs of the electricity generation is going to be and thatís a comfort for many people.

 

††††††††††††††††††††††††††††† And then lastly the green jobs, wind energy creates more jobs per kilowatt hour produced than many of the other generating technologies like coal. So green jobs are not only - or green energy is not only good for our environment but itís good for our economy. And the number of green jobs associated directly with wind energy has been increasing tremendously in recent years.

 

††††††††††††††††††††††††††††† Letís see, today in wind energy we have - with wind energy we have about - well letís see last year we put in about 10,000 new megawatts. And while that term may not be as familiar to some, thatís enough to generate electricity to power more than 10 million homes. Right now the US in the number one country in the world with regard to installed wind energy projects.

 

††††††††††††††††††††††††††††† If you move onto the next slide, Slide Number 15, I want to talk a little bit about the growth in green jobs in our industry. With an increase projected by 2020 of wind contributing somewhere on the order of 20% of our electricity needs we would be in a position that we would need to create something on the order of 300,000 new jobs. And thatís quite a large number.

 

††††††††††††††††††††††††††††† At the moment the workforce development is one of the key needs that every wind energy company lists as one of their constraints to growing. So getting qualified people and getting people with experience, training, and background is a challenge for everyone in this industry.

 

††††††††††††††††††††††††††††† Because of the growth rate thereís very few people that have experience. So thereís been a number of university, community colleges, specialist training programs that have been initiated in the recent years and that are currently being supported through new Department of Energy grants to develop program and curriculum to bring more people into the industry and to provide them with training so that theyíre ready to go as they graduate from these programs.

 

††††††††††††††††††††††††††††† Moving on to why this is a good field for women in particular I want to mention a couple of things. This has probably been covered in some of your recent phone calls but historically for the first time in the US there are now more women in the workforce than there are men.

 

††††††††††††††††††††††††††††† These days primary schools or elementary schools we see girls are performing academically better than some of their male counterparts and weíre graduating more women from college than that weíre graduating men from college this year.

 

††††††††††††††††††††††††††††† These are all, you know, quite encouraging facts for women in the workplace but for our industry to grow we need to be able to get some of that workforce involved in the renewable energy field. And unfortunately at the moment while there are more women graduating from college than there are men thereís still a pretty big discrepancy in some of the technical fields like engineering.

 

††††††††††††††††††††††††††††† But engineering is not the only place where thereís opportunities for women. On Slide Number 16 I just list a few of the areas where weíre recruiting people. Certainly in the technical field engineering and particularly mechanical and electrical engineering but also aerodynamics and environmental engineering, meteorology and atmospheric science is quite important to the wind industry.

 

††††††††††††††††††††††††††††† Materials and many other associated sciences whether itís on the biological side for permitting and environmental assessments or whether itís on the computer science side for modeling and advanced code development.

 

††††††††††††††††††††††††††††† Thereís lots of help needed in the legal fields with policy and on the environmental side. Very strong growth in manufacturing in the US. At the moment we have more than 90 companies in 25 different states that are manufacturing components for US-made wind turbines. And thereís the potential for many, many more companies to provide those components as well.

 

††††††††††††††††††††††††††††† On the operational side there are quite a few new training programs that have started up to train people - to train technicians to work on wind energy projects in the field, to train technicians to install small wind turbines for residential use or also for smaller commercial or industrial uses.

 

††††††††††††††††††††††††††††† And then of course thereís also opportunities on the development site for commercial positions and managerial positions. So itís really a, you know, a wide range of different types of opportunities and itís also in a wide range of sectors.

 

††††††††††††††††††††††††††††† The industry is growing in consulting, in government positions, in the utility positions, and the banking community and investment community and then certainly legal and other associated areas.

 

††††††††††††††††††††††††††††† And then lastly I just wanted to put in a plug for Women of Wind Energy. As I mentioned at the beginning, Women of Wind Energy as an organization that was specifically started to help promote the advancement of women and encourage women to get engaged and stay in the wind industry for the long-term.

 

††††††††††††††††††††††††††††† There are a number of different programs under Women of Wind Energy including a mentoring program. We are in the middle of putting together a leadership development program. And there are a number of networking and other educational events that occur.

 

††††††††††††††††††††††††††††† So I would encourage you for more information to look both at Women of Wind Energyís Website as well as AWEA, the American Wind Energy Association Website which also has a wealth of information and a job board. [Editorís Note: See more at :† http://www.womenofwindenergy.org/ and http://www.awea.org/]

 

††††††††††††††††††††††††††††† I think that about thatís it for my comments. I'd certainly be happy to answer some questions at the end of the session.

 

Donna Addkison:††† Thanks Karen. We will go now to our third and final speaker, Leanne Tobias. And as founder and managing principal of Malachite LLC which is an advisory firm that specializes in sustainable real estate and energy efficiency for property owners for (LEO)s and governments.

 

††††††††††††††††††††††††††††† Malachite LLC offers energy efficiency, development, and retrofit assistance, the green real estate certification and financing support, portfolio management and investment advisory services, strategy, policy and program development.

 

††††††††††††††††††††††††††††† Ms. Tobias brings over 20 years of institutional real estate and public-sector experience to the sustainable real estate field. In addition to her work with property and government clients Ms. Tobias is a sought after international speaker who has among other things lectured for the United Nations.

 

††††††††††††††††††††††††††††† And she is an advisor to the US Environmental Protection Agencyís Environmental Finance Advisory Board, to the Green Building Finance Consortium and to the Washington DCís Green Building Task Force.

 

††††††††††††††††††††††††††††† She is a member of AST and (Fielding) Energy Performance Assessment Standard-Setting Task Force and she was previously managing director of the Multi-Employer Property Trust, a multi-billion dollar commercial real estate fund where she managed, negotiated, or participated in more than $1 billion in acquisitions and sales and managed over 6,000,000 square feet of property including sustainable projects.

 

††††††††††††††††††††††††††††† Ms. Tobias is the author of Retrofitting Office Buildings to be Green and Energy Efficient, the Urban Land Instituteís authoritative new book on green office renovation. She holds an MBA from the Wharton Business School and a Master of public affairs degree from Princeton. Leanne if you will unmute your line we are ready for your presentation.

 

Leanne Tobias:†††††† Hi there. Can you hear me by the way, Donna?

 

Donna Addkison:††† Yes just fine.

 

Leanne Tobias:†††††† Fabulous, thatís great. First of all thrilled to be here today. The speakers have been inspiring and both of you have inspired me tremendously so I would just like to thank you for that.

 

††††††††††††††††††††††††††††† I'd like to tell everybody about my company, Malachite and - a little bit and then get into the green building industry. Malachite LLC is a company I founded in 2005. And what we are is a small multidisciplinary advisory firm working with property owners, real estate funds, governments, nonprofit organizations and others which supports on how one greens buildings, predominantly but not exclusively commercial buildings.† [Editorís Note:† See more at:† http://www.malachitellc.com/]

 

††††††††††††††††††††††††††††† On our team we've incorporated the disciplines of architecture, engineering, development, finance, and property leasing and operations. So that we are small but if and when clients come to us we can attack a problem in a variety of ways much as Karen has done we are very well aware that alternative energy uses have very much to do with green buildings these days.

 

††††††††††††††††††††††††††††† Energy savings is very important but so is the integration of photovoltaics or solar energy, wind energy, biomass energy which is largely the conversion of solid waste into gas which then powers a building or complex.

 

††††††††††††††††††††††††††††† And basically biomass is, if you will, waste or garbage into energy. I happen to love this particular application because it just circumvents the whole dumping process. Youíre able to use something that normally would be thrown away to power your building so I think thatís something thatís coming on and is a terrific potential alternative energy source.

 

††††††††††††††††††††††††††††† So we have incorporated all of this into one small company. Why did I do this? I had spent over 20 years in the real estate funds industry. And during that time I had noticed that property tenants looked for two things when they rented a building. Everyone looked for favorable rents, good location, all of the metrics that one would expect when hunting for space.

 

††††††††††††††††††††††††††††† But what also was there, and often it was equally powerful was really what I would call curb appeal. And people don't normally talk about that in the commercial real estate sector, itís not supposed to be, you know, really what weíre supposed to be mentioning, weíre supposed to be all MBAs and looking at the rental rates and the metrics on leasing.

 

††††††††††††††††††††††††††††† What I did find when overseen the leasing for millions of square feet was even very large companies did care about how that space felt to them, looked to them and suited their employees.

 

††††††††††††††††††††††††††††† And when I first heard of green buildings I became very excited because what was happening is green buildings are engineered to make the buildings more comfortable for the tenants. And I'd like to go along to the next slide and talk about what green buildings entail.

 

††††††††††††††††††††††††††††† First of all sighting - for offices often urban locations, in-field locations or if itís - a building is not in an urban location at least accessibility to some sort of mass transit to make it easier for people who do not have vehicles to access the building and as well to cut down on carbon emissions.

 

††††††††††††††††††††††††††††† The shell of the building - weíre talking about making the exterior of the building more energy efficient so that we have to run the heating and cooling systems less intensively.

 

††††††††††††††††††††††††††††† And what does that mean? That means high efficiency windows, the curtain walls or the glass that you see on a faÁade of many office buildings, that can be made energy efficient; it can be replaced so that thereís less penetration of the walls of the building by heat or in a colder climate that can also be utilized to include cold.

 

††††††††††††††††††††††††††††† In addition roofs - you can have a cool roof which reflects energy back out or heat back out so thereís less of a need for cooling in the interior. And something that I really love is the use of vegetative roofs, roofs that are actually planted. And that not only makes the interior more energy efficient, it can be used as an amenity for the tenants.

 

††††††††††††††††††††††††††††† And itís a great thing to incorporate in an apartment or condominium complex or an office complex or anywhere where you might want the roof to be an area for people to relax so that is something that I think is just terrific.

 

††††††††††††††††††††††††††††† On the interior of the building, daylighting - the more effective use of natural lighting to light the interior which is something the tenants truly, truly enjoy. Additionally, mechanical means to reduce the use of lighting when it is not needed, sensors so that if an area is unoccupied the lights go out, re-lamping to more efficient light which is lights that use less electrical power.

 

††††††††††††††††††††††††††††† And light emitting diodes or LEDs which are extraordinarily energy efficient and which are becoming more affordable. LEDs eliminate the use for - the need for re-lamping.

 

††††††††††††††††††††††††††††† And as - itís an expensive technology but as it becomes more affordable the lifetime of the light becomes, you know, just tremendously longer. And ultimately over a long period of time this type of lighting - I think itís the wave of the future.

 

††††††††††††††††††††††††††††† Plumbing and irrigation, something that is pretty easy on the plumbing end is they use of sensors to minimize water use both in flushing toilets, using sinks, using showers.

 

††††††††††††††††††††††††††††† Irrigation is something that is very frequently overlooked. Drip irrigation provides a tremendously more efficient water use than does spray irrigation. And this one simple change can save energy.

 

††††††††††††††††††††††††††††† Something to note is that about 25% of the cost of water is the energy associated with moving the water from the treatment plant to the building and then through the building, through the pipes. So frankly when you reduce water use you are also saving energy.

 

††††††††††††††††††††††††††††† The mechanicals of the building, the boiler and the chiller and the innards can be retrofitted for more energy efficiency. Similarly the ventilation systems can be retrofitted to require - to move air through the building more efficiently so that less heating and cooling is required.

 

††††††††††††††††††††††††††††† At this point building automation systems which are master controls in commercial buildings, they can be either remote or they can be on site. But what they can do is talk to the various mechanical systems to optimize the use of energy.

 

††††††††††††††††††††††††††††† So for example among the things you can do with building automation systems is to tell a building to heat itself up or cool itself down during an off-peak hour when power prices are less costly so that the building will already be at a comfortable temperature and then one can curtail the purchase of electricity or heat during the peak hours. So thatís one thing a building automation system can do.

 

††††††††††††††††††††††††††††† Another thing which is actually in the more advanced systems, pretty cool, is that I could be sitting in Washington DC with one of these systems. And if it was wired to Bernice in Portland or to Karen in London I could actually see that a light was on at 12:30 at night in their building and I could ascertain whether the room was occupied, if not I could switch off that light.

 

††††††††††††††††††††††††††††† So there are really tremendously fascinating things that can be done with building automation systems. As well healthy interior finishes, green buildings typically rely on materials that do not - that minimize the emission or do not have harmful chemical residues. So that includes paints, carpets, wall coverings, and furniture. Those are areas where you can outfit the building with products that make the interior environments more comfortable.

 

††††††††††††††††††††††††††††† Finally, operations, these green principles to make a building more comfortable, less toxic, more energy efficient, run-through leasing, thereís now a special forms for green leasing which address some of the issues in tenanting and operating a green building.† Procurement, buying the cleaning products, test management products for your building.

 

††††††††††††††††††††††††††††† Landscaping, very important, one can use drought tolerant plantings or plantings that optimize relative to the climate conditions outside your building so that they have to be watered less frequently.

 

††††††††††††††††††††††††††††† Similarly you can use fertilizers that are healthier, do not contain chemicals. You can compost. And pest management, believe it or not there are less toxic ways to control pests. Some of it is sealing the building so that the pests don't get in and then there are in fact protocols which limit the use of chemicals in doing away with pests in the building.

 

††††††††††††††††††††††††††††† Something else I'd like to mention because itís creative, itís not necessarily used so much this year when everybody is concerned with metrics and energy efficiency, but I think there is some fascinating areas that are coming that I think a lot of women might be interested in.

 

††††††††††††††††††††††††††††† And that - one area is just greening the roof and the sides of the building with vegetation. First of all itís something to make a skyscraper or any kind of a commercial building, certainly a residential building more humane, something that is more appealing. Itís being used quite a bit for example in other countries, Mexico City, Singapore; there are programs to green the exteriors of buildings.

 

††††††††††††††††††††††††††††† Not only is it attractive but that is something that can shield the building from the heat of the summer sun. And that is something that makes the building more energy efficient. So I would say vertical greening is one area to keep your eye on. If you love plants, if you love landscaping that is something that I think itís going to be used increasingly in the green building arena.

 

††††††††††††††††††††††††††††† The second area is urban agriculture. And what is starting to be done in a number of cities is utilizing the top of the building, the roof, to grow vegetables, plants, and to have an organic supply chain that originates in the cities.

 

††††††††††††††††††††††††††††† Thatís something that can be done in vacant lots, thatís something that can be done on a building site to some degree and that is something that can be done on a building roof.

 

††††††††††††††††††††††††††††† That again is something that is utilized in other parts of the world more intensively than in the US, but that is something thatís coming to the US. Itís something that I am very inspired about because again it makes the building a more humane place.

 

††††††††††††††††††††††††††††† It utilizes a more sustainable - the idea of a more sustainable food chain. And I think you will be seeing more and more of this as the world comes along - as time evolves. So thatís an area I think is just terrific.

 

††††††††††††††††††††††††††††† Now I've just lost my slides for some reason for just a moment so if you could advance the slide, Donna, and just tell me which one is - okay, up next. Oh, my findings slide, I've got it back, great.

 

††††††††††††††††††††††††††††† I've just done a book as Donna mentioned. It was published a few months ago by the Urban Land Institute. And itís called Retrofitting Office Buildings to Be Green and Energy Efficient. And what we found is that first of all green building retrofits are global.† [Editorís Note See more at: http://www.malachitellc.com/book-retrofitting.html]

 

††††††††††††††††††††††††††††† This is something thatís being done in the European Union, itís something thatís being done in Asia-Pacific, China, Japan, Australia, New Zealand. So this is something that is also being done in Mexico City and in Brazil. So this is a movement that has gone international.

 

††††††††††††††††††††††††††††† And I would say that to the degree that the members of this audience become engaged in green buildings, green building retrofit, you are part of an international conversation.

 

††††††††††††††††††††††††††††† Secondly as I'll be explaining what the next slide green building technologies are very, very useful in the marketplace to develop a stronger return than one would see with conventional buildings.

 

††††††††††††††††††††††††††††† Additionally what is available now in the market are numerous protocols both in the United States and internationally to guide the development and retrofit of green buildings.

 

††††††††††††††††††††††††††††† So you are not just out there on your own saying gee, what do I do to get a building green? There are very well focused protocols for you to follow. There are protocols in many countries at this point.

 

††††††††††††††††††††††††††††† In the United States the protocols are typically those issued by Energy Star which is an energy saving protocol developed by the US Environmental Protection Agency and the US Department of Energy which deals specifically with energy usage within buildings.† [Editorís Note: See more at: http://www.energystar.gov/]

 

††††††††††††††††††††††††††††† And then the dominant green certification system is LEED, the Leadership and Energy and Environmental Design Program of the US Green Building Council. Those two systems give you protocols that you can use to get a building certified.† [Editorís Note: See more at: http://www.usgbc.org/DisplayPage.aspx?CategoryID=19]

 

††††††††††††††††††††††††††††† And it does give the occupants of the building assurance that the building has been retrofitted or developed in order to save energy and to provide the natural daylighting or the interior finishes or the other aspects that are attributes of green building.

 

††††††††††††††††††††††††††††† As I'll explain in a moment these protocols frequently are thought to increase building value. And it also for ownership repositions and re-brands your building and makes your building more competitive in the marketplace.

 

††††††††††††††††††††††††††††† What weíre also seeing globally are corporations, particularly the Fortune 500 but other corporations are beginning to demand green buildings. Why is this? Because it is an area thatís easy for a corporation to utilize to say I'm a good corporate citizen.

 

††††††††††††††††††††††††††††† And publicly traded companies have been among the first to jump on this trend. So what one is seeing is that when someone like IBM or someone like Toyota goes out into the market for corporate space, they are starting to make it a prerequisite that the space that is either in a LEED or Energy Star certified building or that their own space within that building be improved to a green standard.

 

††††††††††††††††††††††††††††† So what is happening is that this is a tenant-driven trend that is coming rapidly into the market place. And commercial real estate owners are therefore responding and making buildings green.

 

††††††††††††††††††††††††††††† Largely I'd like to talk with you a little bit about just the value part of the green building scenario with quantitative evidence on green buildings. We have some global and some US-based studies which do indicate that green buildings are literally worth more financially than conventional buildings.

 

††††††††††††††††††††††††††††† First off thereís been a couple of studies on what large institutional investors who buy properties for pension portfolios are demanding in terms of their green building - their transactions generally.

 

††††††††††††††††††††††††††††† And what those actors are saying is that if I'm going to put millions of dollars into a building I don't want it to be functionally obsolete in 3 to 5 years. What they are doing is saying I want that building to be energy efficient and I want it to have green certification. So investors are starting to demand that their top tier buildings be green.

 

††††††††††††††††††††††††††††† Secondly there have been a number of studies using a US office database that have tracked rents and occupancies in green buildings relative to conventional buildings. And the most recent of these studies was done in 2009. There was another national study done in 2008.

 

††††††††††††††††††††††††††††† And what they found was that green buildings had rental rates of about 3% to 5% in excess of conventional buildings. And they were controlling these findings for age so it wasn't that the green buildings were new and the conventional buildings were old; it was that green was an attribute desired by tenants.

 

††††††††††††††††††††††††††††† There are also some findings that indicate that in the property sale market for commercial buildings green buildings command prices that are about 20% above those of similar conventional buildings. More research will no doubt be done in this field but what weíre seeing is that from a financial perspective green buildings are more in demand than conventional buildings.

 

††††††††††††††††††††††††††††† Next slide I just like to walk you through that value proposition a little bit more in depth.

 

Donna Addkison:††† Leanne, in the interest of time may I ask you to skip ahead to the career opportunities?

 

Leanne Tobias:†††††† Let me just get through this in one moment and I will do that.

 

Donna Addkison:††† Thank you.

 

Leanne Tobias:†††††† You bet. With regard to the value proposition aspect, initial costs of a green building, very, very competitive to produce, 2% more than conventional buildings; superior investment potential as I've already advised you. And thereís tax incentives available to make these buildings more affordable to construct and maintain.

 

††††††††††††††††††††††††††††† Career opportunities, first of all green buildings really as I've mentioned the aspects of green buildings that are of interest to you is anything to do with constructing, leasing, managing, and financing a property.

 

††††††††††††††††††††††††††††† Energy audits, as Bernice mentioned, there is terrific opportunities in sealing and weatherizing buildings and in also auditing buildings to see how much energy - how effective they are from an energy perspective.

 

††††††††††††††††††††††††††††† And energy audit is a rapidly growing field. The stimulus program of the US government is targeting energy audits both in the residential and commercial field.

 

††††††††††††††††††††††††††††† Energy audit jobs are growing so if you are interested in checking the energy efficiency of a building which would include the exterior and the mechanical elements to see how efficient that building is, this is a tremendously and rapidly growing field.

 

††††††††††††††††††††††††††††† Development and renovations, right now the real estate market is centered on renovations rather than new development. But as the economy improves new development will again be an additional career choice.

 

††††††††††††††††††††††††††††† And jobs associated with development are not only construction jobs but thereís also construction management and working on the financing side and the project management side with helping developers renovate and construct green buildings.

 

††††††††††††††††††††††††††††† As well there is interior design. It is necessary to find - to utilize the layouts that would be most effective for green buildings. Very frequently the layout is very important because you don't want private offices around the perimeter of the building that will block the entry of natural light.

 

††††††††††††††††††††††††††††† So in green building you want interior designers trained with optimizing the layout to promote green objectives. You also want interior designers who will know the best materials to select to produce a healthy, sustainable building and a building that uses renewable materials rather than materials that are not renewable. So interior design is another career area.

 

††††††††††††††††††††††††††††† Additionally landscaping, very important, you want green workers who can select and install the plant materials that will save the consumption of water, be drought tolerant and also help to strengthen and prevent soil erosion. So landscaping is another area that can utilize green objectives.

 

††††††††††††††††††††††††††††† Green certification consulting, typically many owners do not have - especially smaller ones don't have anyone on staff who can help them to organize a project so that it gets certified under Energy Star or the LEED system of the US Green Building Council. So green certification consulting is another area of rapid growth both within development companies and then as independent consulting businesses.

 

††††††††††††††††††††††††††††† As well property leasing and operations, tenants are beginning to demand, as I mentioned, green space. And that means that property management and brokerage companies both on the renting side of the business and on the brokerage arena, on the sales side of the business need workers who will be able to utilize and understand the green features to lease and operate the building and promote those buildings to tenants. Similarly if the building is to be sold to understand the advantages that green buildings confer in the marketplace.

 

††††††††††††††††††††††††††††† Finally there are finance careers that are focused on green building. There are tremendous financial incentives that relate to green building in the market place now. Those range from utility rebates for the installation of green mechanical systems, to federal tax credits for the installation of renewable systems such as those mentioned in Karenís program.

 

††††††††††††††††††††††††††††† Similarly homeowners get tax credits for the installation of renewable energy and weatherization alternatives in their home. So if you hire Berniceís company to put in efficient windows or to weatherize your home there are some federal tax advantages to that as well.

 

††††††††††††††††††††††††††††† And that means that banks and other finance companies need people who understand these incentives so that they can lend either to Karenís company or to Berniceís company and to package financing that takes advantage of the green incentives.

 

††††††††††††††††††††††††††††† So if you are somebody who wishes to be in the financial services industry, an understanding of green building, renovation and development activities and an understanding of these incentives is important in helping the banking and financing industries to develop loan programs and to use the governmental incentives that are in the market place.

 

††††††††††††††††††††††††††††† So with that I'm happy to - as well as to - as the other panelists are to take questions. Thanks very much.

 

Donna Addkison:††† Leanne, thank you so much. Between the three of you I think we've had a fabulous presentation of the depth and breadth of opportunities and possibilities in green construction and energy efficiency alternative energies that can be employed in our communities and for that weíre very grateful.

 

††††††††††††††††††††††††††††† I will ask our operator to review for us the process of asking questions and then we will start the process.

 

Coordinator:†††††††††† Thank you. At this time we will begin the question and answer session. To ask a question please press star 1 on your touchtone phone, please remember to unmute your phone and record your first and last name when prompted. To withdraw the question please press star 2. Once again please press star 1 to ask a question. One moment please.

 

Karen Shapiro:†††††† This is Karen Shapiro at the Womenís Bureau. Maybe while weíre waiting for the questions to queue I have a question and since I'm on the speaker line I'm going to go ahead and ask it.

 

††††††††††††††††††††††††††††† For Bernice, I was just wondering, Bernice, if you could talk a little bit more about what kind of training women might need to go into weatherizing homes. If you can kind of talk about what youíre looking for in employees.

 

Bernice Lopez-Dorsey: Yes. The training it definitely helps to have a little bit of a background on construction, just a basic background. But the basic training to do a home performance energy audit is building analyst and certified specialist.

 

††††††††††††††††††††††††††††† The training is provided by Building Performance Institute, BPI. There are several programs through community colleges, labor unions, they take maybe training programs, I think it varies between state and state.† [Editorís Note: See more at: http://www.bpi.org/]

 

††††††††††††††††††††††††††††† Itís about three weeks full time. There is basic classroom training and then the field training to go out there and perform the actual energy audits and become familiarized with the equipment.

 

††††††††††††††††††††††††††††† It ranges between $2500-$5000 just for the training and then of course thereís that additional cost of the equipment which it could be anywhere between $5000-$12,000.

 

Karen Shapiro:†††††† Great, thank you.

 

Coordinator:†††††††††† I have nine questions in queue so far. Eight questions - somebody withdrew. (Patricia O'Connor) from Womenís Pathway Project, your line is open.

 

(Patricia O'Connor):†††† Good afternoon ladies. I'm finding that I am trying - interviewing with different renewable, sustainable kinds of companies. And my background is predominantly in sales. And I'm finding that responses, no technology, not interested. No callbacks or as I said not interested.

 

††††††††††††††††††††††††††††† I am at a loss of how to proceed. I had understood any type of background would have an area to go into the green technology field and I'm feeling very stifled.

 

Leanne Tobias:†††††† This is Leanne. Can you hear me?

 

(Patricia O'Connor):†††† Yes.

 

Leanne Tobias:†††††† Okay. Youíre in sales correct?

 

(Patricia O'Connor):†††† Yes.

 

Leanne Tobias:†††††† What I am going to bet is happening is that a lot of these folks are cutting to the bone and theyíre very uncertain about taking on a salesperson if new business isn't coming in.

 

††††††††††††††††††††††††††††† One thing that you might want to try is telling people youíll work on commission so that when they get paid - if you bring in business you get paid.

 

(Patricia O'Connor):†††† Right thanks.

 

Leanne Tobias:†††††† Now - if youíre willing to do that - if theyíre able to do that. But I think thatís if youíre willing to give that a shot I think that you might get a little bit more response.

 

(Patricia O'Connor):†††† Right. I'm finding here on Long Island New York I have gone to trade shows, I've gone to conferences, I've spoken to different companies in these venues and I am on Long Island New York and I'm finding a lot of the companies just don't have - theyíre not large enough to take on any type of sales force.

 

Leanne Tobias:†††††† Yeah. And thatís why I'm saying - say to them, okay, what I want to do is go out and sell you. When you get the contract you pay me X percent of it.

 

(Patricia O'Connor):†††† Well, my background also is in real estate sales of which I walked away from two years ago...

 

Leanne Tobias:†††††† Right.

 

(Patricia O'Connor):†††† ...because I couldn't live on commission only.

 

Leanne Tobias:†††††† Well I can appreciate that. I think that - I think thatís what happening is a lot of the economy is still on pause. If you are going to not do the commission only - and I understand exactly whatís going on - but if you can't do the commission only then I'm going to say try larger companies which have more of a revenue base.

 

††††††††††††††††††††††††††††† But the smaller companies are just trying to keep themselves together. And, you know, granted they could use you, believe me.

 

Leanne Tobias:†††††† Well, I'm finding when - I went to a trade show - a huge trade show, I went to the Green Sector and all I found were people that they had just started their own companies and they are it with maybe two to five people within their companies.

 

††††††††††††††††††††††††††††† I've taken different sessions to learn more about unemployed women getting into green careers. And for the past six months I keep feeling like I'm running into walls. I don't know what type of certifications might help me background wise.

 

Leanne Tobias:†††††† I think first of all that...

 

Donna Addkison:††† This is Donna. I'm going to...

 

((Crosstalk))

 

Donna Addkison:††† ...that we connect you with your local career One-Stop who can assist you in determining what certifications and training you may need.

 

(Patricia O'Connor):†††† I've been to the One-Stop. They tell me green, itís into the future, itís not here now. Itís not going to happen. Go look for something else.

 

Donna Addkison:††† I understand. I also want to make sure that we allow our other questioners to get their questions in before we run out of time on the half-hour. So you'll forgive me, (Marsha), let us move on to our next question.

 

(Patricia O'Connor):†††† Can I ask just one more quick question?

 

Donna Addkison:††† I'm sorry, I'm going to need to move on.

 

Coordinator:†††††††††† (Deann Roberson), (Mack) Project, your line is open.

 

(Deann Roberson): Yes, first of all I'd like to say quickly this conference has been very, very informal. And the last speaker, she not only gave the careers but she gave an explanation which I think is outstanding. I forgot her name. And Ms. Lopez, the question is - in reference to what Ms. Lopez said earlier, Bernice, how will we get minorities in particular and women engaged in what the whole green industry is?

 

††††††††††††††††††††††††††††† I know through education - I'm an adjunct educator but should we pair up with utility companies in our areas to request that we need to be out here engaging women and minorities and what is green as well as a green career?

 

Bernice Lopez-Dorsey: Yeah, absolutely. I mean, I have found in knocking doors here locally in the Portland area that I found friends - the utility companies, the nonprofit organizations that are working with - providing green jobs, the local workforce companies here at the state level, the National Association of Minority Contractors has been a great support.

 

††††††††††††††††††††††††††††† I've been in the construction business for over 12 years now and I - until the recession hit home and, you know, a couple of years ago I'm actually sorry that I didn't discover all that support prior back when I started my sister company, Move-In Ready. And...

 

(Deann Roberson): Okay.

 

Bernice Lopez-Dorsey: ...but here locally in Portland we have the Oregon Tradeswomen Group that focus on helping women getting into green job construction. †[Editorís Note: See more at: http://www.tradeswomen.net/]† Thereís a lot of programs through community colleges. There is a lot of people out there willing to help. And, you know, itís just that - the resources, use them.

 

††††††††††††††††††††††††††††† And don't just stop at one place, just continue to knocking on doors. You know, I know that thereís a lot of unpaid hours for people like us that are starting a new business but I tell you, it paid off for me and I am grateful for that.

 

(Deann Roberson): Okay, thank you so much.

 

Coordinator:†††††††††† The next question comes from (Charlotte King), (Nodin King). Your line is open.

 

(Charlotte King):†††† Thank you so much for hosting this informative Webinar. I am an environmental consultant for about 15 years and I just wanted to add that there are a number of resources out there. One is the greenroofs.org, itís www.greenroofs.org and the international conference was held here in Atlanta last year.

 

††††††††††††††††††††††††††††† And to the last speakerís comment about greening roofs and buildings, if you need more information about that, that information is readily available either through the United States Forest Service, the Association of Arborists, Municipal Arborists or Urban Arborists.

 

††††††††††††††††††††††††††††† So those resources are there and there are also significant resources for minorities in environmental programs as well.

 

Coordinator:†††††††††† Our next question comes from (Diane King) of Miami Dade College. Your line is open.

 

(Diane King):††††††††† Hello. Hello?

 

Donna Addkison:††† Go ahead please.

 

Coordinator:†††††††††† She disconnected. (Liz Arioto) of (Liz Arioto) Safety and Health Consulting, your line is open.

 

(Liz Arioto):††††††††††† Yes good morning everybody. I'm here in California so I'm a little bit behind you. First of all, Karen Shapiro, I'd like to thank you and your work group you do an excellent job. And for the speakers today you are outstanding. And, Donna, don't get nervous - weíre all nervous when were talking.

 

††††††††††††††††††††††††††††† So thank you again first of all. This is not a question. I would like to invite any of the members of this audience to attend one of our ACCSH meetings which is the Advisory Committee for Construction Safety and Health. And I'm one of the committee members but there are - one of the committees, itís Green Jobs in Construction.

 

††††††††††††††††††††††††††††† And thatís headed up by (Susan Billhorn) and a Mr. (Emmett Russell). And they discuss all the safety issues that may be coming up through these green jobs or through wind power. And so we did have a meeting scheduled for July but itís been canceled right now. We usually have about four or five meetings a year.

 

††††††††††††††††††††††††††††† But these are excellent meetings. You can get your input into this because there will be standards on the safety and health standards. And what we do as the committee as we make recommendations to the Secretary of Labor, you know, where we should move forward on this.

 

††††††††††††††††††††††††††††† And I actually have a committee on women - Diversity of Women in Construction where we address safety issues, safety concerns, and challenges where we can get PPE [Editorís Note:† PPE is Personal Protective Equipment] that fits, sanitary conditions. So I would love to invite all of you to attend our workgroups. You can find the meetings in the Federal Registry.

 

††††††††††††††††††††††††††††† I can give you my number which is 916-752-5100 if you'd like to call me and I can give you more information on these committees or you can call Bill Parsons at the US Department of Labor. Heís the directorate of construction. These meetings are so informative on the safety parts of this work.

 

††††††††††††††††††††††††††††† I know it hasn't to do with the job but weíre looking at women in construction and why they don't go more into the construction end of it. So if you can attend these workgroups, itís usually one or two days, I'd love to have you attend our meetings. And thatís all I have to say so please come.

 

Coordinator:†††††††††† Ms. (Jacqueline Smith-Brooks) of CERDN, your line is open.

 

(Jacqueline Smith-Brooks):†††††† Hi, thank you very much. Thank you for having this. And thank you for all of the information, all of the panelists. I'm calling as one whoís spent over 30 years in education, mostly higher ed administration. And I'm looking at re-tooling my skills in management, program planning and development and bringing together my interest in going green so that I can do well while doing good.

 

††††††††††††††††††††††††††††† I was especially - a special appeal to me was some way of doing training and education, reaching out to community-based organizations and providing education for and with them. Do you have any suggestions? Itís like having a resource center.

 

††††††††††††††††††††††††††††† My CERDN stands for Community Education and Resource Development Network by the way.

 

Leanne Tobias:†††††† This is Leanne. What I would suggest is that you contact in your area those communities that have received energy efficiency community block grant funds under the federal stimulus as well as those entities in the communities near you that administer community development block grants. And thatís a very long-standing federal program.

 

††††††††††††††††††††††††††††† But those entities are now doing a great deal of work with energy efficiency and going green at the community level. And I think they might be interested in having you work with them to set up some training.

 

(Jacqueline Smith-Brooks):†††††† Okay, okay thank you very much.

 

Donna Addkison:††† (Marsha), this is Donna. We'll have time for one more question and then as the moderator I'll ask the very last question.

 

Coordinator:†††††††††† (Beth Owerback), your line is open.

 

(Beth Owerback):†† Hi, thank you so much for hosting these conferences, they've really been so wonderful. I have one question and then I did want to make a couple of comments too. Ms. Lyles had mentioned that she was going to produce a womanís guide to green jobs.

 

††††††††††††††††††††††††††††† And I'm interested in obtaining that. I didn't know if there was an estimated time as to when it would be available and how we would express an interest, if it would be sent to the people that have enrolled in the calls or if we did have to request that?

 

††††††††††††††††††††††††††††† And the other thing is I wanted to think that other woman that was talking about the ACCSH meetings. Those I think are going to be a really great resource and if I could get in touch with you I would like to do that.

 

††††††††††††††††††††††††††††† To the women that are looking for jobs in the green technology like Leanne was mentioning you do want to follow the funding streams, the ARRA money. [Editorís Note: ARRA stands for the American Recovery and Reinvestment Act of 2009.] Itís coming into the states and then itís being distributed to the different agencies.

 

††††††††††††††††††††††††††††† Technically it may be in the future, that may be what the One-Stops are telling you because theyíre not at liberty to really talk about anything until the gets up and running. But keep an eye on that funding. Itís all public information, you can go to your state Websites, you can go to the work force board Websites and just follow the trail and make sure that you jump on when it becomes available.

 

††††††††††††††††††††††††††††† And thank you for everything.

 

Donna Addkison:††† Thank you so much. (Marsha), we appreciate your assistance as well in marshaling our callers. I have a question that any of our three panelists can answer and in 30 seconds or less you may each want to answer. I am struck by the passion and the diversity of your interests all of which are connected to this concept of going green.

 

††††††††††††††††††††††††††††† While we talk so often about the women who are looking for jobs and we have heard some reference to women who may be interested in starting their own businesses. I would love to hear from each of you, since all three of you have started your own businesses and have done so successfully, what would be your one piece of advice for women who find themselves looking for an opportunity in the green economy and deciding that they are going to need to create that own economy. If we could ask all three of you what would be your one piece of advice to those women?

 

Karen Conover:††††† Hello, this is Karen Conover, can you hear me?

 

Donna Addkison:††† Yes.

 

Karen Conover:††††† I think my piece for advice and maybe it is true for anybody that gets into this business is to follow your passion. I think we would all probably - anyone that starts their own business realizes just how much work it can be. And itís difficult to separate work from life - from the rest of your life especially when youíre getting started.

 

††††††††††††††††††††††††††††† So if itís something that you feel like youíre really passionate about then it doesn't become work, it just becomes sort of what you want to do every day when you wake up. And so I would think that part of the reason thereís such a strong interest in green jobs is because itís something that is meaningful and people can feel good about everyday. And I think thatís really a key to keep yourself motivated and going.

 

Donna Addkison:††† Thank you Karen.

 

Bernice Lopez-Dorsey: Yeah, this is Bernice Lopez. And my one piece of advice would be, you know, we are entrepreneurs. There is no rules to be followed, there is no direction just keep open mind as you move forward in creating your business.

 

††††††††††††††††††††††††††††† Innovation is the key and just as long as youíre open-minded and like you said itís the passion, you know, it becomes what you want to do and it becomes fun, it doesn't become something that you dread and go to bed with and than the next morning youíre sorry waking up and doing the same thing.

 

††††††††††††††††††††††††††††† Just go for it. Itís a fascinating world. There is a lot happening and there is a lot of work for a lot of people out there so just go without being afraid.

 

Donna Addkison:††† Thank you Bernice. Leanne?

 

Leanne Tobias:†††††† Yeah, I would say first of all - first of all I love what the other two speakers said but I would also say correct for your weaknesses. No one entrepreneur can be good at everything so do draw on advisors or others who are great in the areas that are not your forte.

 

††††††††††††††††††††††††††††† And secondly what I would say is that particularly in the current environment just - follow-through is critical. You might have the best idea in the world but if you don't follow through on it and hammer it into reality it won't happen.

 

††††††††††††††††††††††††††††† And what I have found for myself is that you have to just sort of keep going out there and, you know, following up opportunities and just being relentless at beating on doors. And if youíre told no 25 times don't give it up because the 26th or the 30th time you will probably get a yes. And so I would say marry that passion to follow through.

 

Donna Addkison:††† Leanne, thank you so much and to Karen and Bernice as well, you have our sincerest thanks for taking time out of your workday to spend an hour and a half with us. I'm confident that our attendees will take away a tremendous amount of information.

 

††††††††††††††††††††††††††††† I also want to thank our attendees for sharing their time with us. If you have additional questions or you need to ask follow-up questions to earlier posed ones you may ask them through the survey that will be sent to you very soon by e-mail and then you'll be able to find a set of answers to those questions posted on the Womenís Bureau Website which is of course www.dol.gov/wb.

 

††††††††††††††††††††††††††††† A transcript and an audio recording will also be available on the Womenís Bureau Website within the next two weeks or so, as will the PowerPoint from todayís presentation and an associated Fact Sheet.

 

††††††††††††††††††††††††††††† So one final thank you to you all and of course to our colleagues at the US Department of Labor Womenís Bureau for hosting these calls. We thank you all and with that we are dismissed.

 

Karen Shapiro:†††††† Thanks.

 

Coordinator:†††††††††† This concludes todayís call. Thank you for participating. You may disconnect at this time. Thank you.

 

 

END