President and CEO
In 1989, Gay started T3 with the idea of developing a new business model that combined creative advertising with scientific measurement, with two employees and $16,000 IRA. Today, T3 is the largest independent advertising agency owned by a woman in the country, with offices in Austin, New York and San Francisco. As a collaborative think tank, T3 works with clients including Microsoft, UPS, JPMorgan Chase, Pfizer, ConocoPhillips Lubricants, Facebook, Ford, JCPenney, Livescribe, The Macallan and AirCell. T3 is widely recognized as a dynamic company – the agency was a pioneer in digital marketing, an early leader in online video and is currently one of the U.S. leaders in mobile.
Gay speaks around the world on marketing issues, innovation and entrepreneurship. She is a strong voice on how small business can help fuel job creation around the world. Gay has addressed groups at Harvard, Wharton, The New York Times Small Business Summit and the Global Summit of Women. She has traveled with the U.S. State Department to mentor small businesses in the Baltic region and Middle East. And in October 2010, she will be in Beijing at Tsinghua University mentoring business students.
Gay is a member of the Committee of 200’s (C200) governing board of directors, one of the most prominent women’s organizations and is a long-time member of the Texas Governor’s Business Council’s executive board. She was appointed to the Lower Colorado River Authority by the Governor of Texas and served a six-year term.
An avid philanthropist, Gay has served on non-profit Boards including: Helping Hand Home, Salvation Army, Headliners Club, First United Methodist Preschool and the Arthritis Foundation.
Gay has been a contributor for PINK magazine and iMedia Communications. She writes for and is quoted frequently in Adweek, Mediapost and DMNews, among others. Her dynamic business acumen and T3’s corporate culture has also led to national recognition and publicity. Gay was named as one of Fast Company’s “Top 25 Women Business Builders,” Inc. magazine’s “Top 10 Entrepreneurs of the Year” and 25 Advertising Working Mothers of the Year by Working Mother magazine.
A significant (and unique) part of T3’s corporate culture is the T3 and Under program which allows mothers and fathers to bring babies to work for the first nine months to help ease the transition into daycare. Nearly 60 babies have participated, to date! The family-friendly workplace programs that Gay has created have been recognized by the White House, “Good Morning America,” BBC World Service radio, USA Today and “Nightline.”