The Rise of the Creative Class
Author: Richard Florida
Year Published: 2002
Description: In his study of urban economics and changing demographics, Richard Florida charts the growth of the major emerging industries of the 21st century by focusing on the characteristics of an urban workforce he terms “the creative class.” For urban renewal and economic development to succeed, Florida argues, cities must attract the creative capital of this growing population of young, well-educated authors, engineers, musicians, lawyers, computer programmers and entrepreneurs. He posits that enterprises that embrace diverse lifestyles are expressing openness to new thought that leads to innovation and profitability. The presence of these groups, and the cultural amenities that attract them, therefore, indicate strong potential for growth. He develops a set of indicators for cities, predicated on the idea that giving incentives to workers to embrace their differences and their creativity leads to a more promising economic outlook.
'Both at work and in other spheres of our lives, we value creativity more highly than ever, and cultivate it more intensely. The creative impulse – the attribute that distinguishes us, as humans, from other species – is now being let loose on an unprecedented scale. '
The Rise of the Creative class